Can ‘Chor Chaang’ really save the elephants?

Baby asiatic elephant in front of some rushes.

‘Chor Chaang Saving Elephants’ was an initiative started by WWF to encourage a change in Thai cultural perspective of the elephant. Thailand already has a deeply ingrained relationship with their subspecies of Asian Elephant, the Indian Elephant, which is complex to say the least. They have a symbolic status in religion and culture within the …